If you run Google or Meta ads, those platforms decide where your budget goes based on the purchases they can see. When GA4 misses sales or counts them twice, your campaigns optimize on bad data. I'll check your real orders against GA4, order by order, and show you where the gaps are.
Most stores never notice. Orders still arrive, money still lands, and GA4 shows a number that looks roughly right. The damage shows up in your ads. Google Ads and Meta use purchase data to decide who to target and which campaigns to scale. If a share of real sales never reaches them, campaigns that work look weak and get cut. If purchases are counted twice, campaigns that don't work look profitable and keep spending. Either way, the budget follows bad numbers, and the reports you send to your team or your clients stop matching the store.
Why an engineer and not just an analytics tool: I'm a senior WordPress and WooCommerce engineer. I set up GTM and GA4 on WooCommerce stores, and I work in payment gateway code, which is exactly where purchase tracking tends to break quietly. A dashboard can tell you the numbers don't match. Finding out why usually means reading how the checkout and the gateway actually behave.
A short written report, usually within 3 to 5 business days of getting access. Fixing what it finds is separate, optional paid work.
You spend real money on Google Ads, Meta, or both for a WooCommerce store, and you want to know whether the conversions your campaigns optimize on are real before you spend more.
You manage ads for WooCommerce clients and keep running into reports that don't match the store. I handle the WooCommerce and tracking side so you can focus on the campaigns, under your brand if you prefer.
The audit tells you what's broken today. Tracking rarely stays fixed on its own: a plugin update, a new consent banner, or a change to a payment gateway can break it again without anyone noticing. Here's how it usually goes:
For a single store that wants its purchase data checked every month.
For stores where ad spend depends on accurate conversions.
For agencies looking after tracking for several WooCommerce clients.
Plans start after the free audit, so monitoring begins from a known baseline. All plans are month to month, and you can cancel any time.
Read-only (Viewer) access to your GA4 property, plus either a WooCommerce order export (CSV) for the period we agree on or a read-only WooCommerce REST API key. If Google Tag Manager is involved, read access to the container helps too. I don't need a WordPress admin login for the audit.
No. The audit is read-only. Nothing gets installed, edited, or deleted on your site.
Usually 3 to 5 business days from the point access is in place. Very high order volumes, or several stores at once, can take a little longer, and I'll tell you upfront if that's the case.
Yes. No card, no invoice, and no obligation to hire me afterward. It's the quickest way for both of us to see whether there's a real problem worth fixing. If your numbers turn out to match, that's a good result, and the report will say so.
You keep the report either way. If you want the fixes done, I'll send a fixed quote based on what the audit found. If you'd rather have your own developer or agency handle it, the report is written so they can.
A contained fix to the tracking itself, such as a tag that stopped firing after an update, a duplicate event source, or a consent setting blocking the purchase event. Tracking Watch includes up to 1 hour of fixes a month, and Pro and Agency include up to 2 hours a month per store. Larger work, like rebuilding a GTM setup or changing how a payment gateway returns buyers to your store, is quoted separately before anything starts.
Yes. Plans are month to month with no long-term contract, and you can cancel any time.
Book a short call, share read-only access, and get a written report comparing your real orders with what GA4 recorded.
Book a Free Tracking AuditPrefer email? hello@faisalalvi.com